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Our Founder,
Carolyn Aronson

“From my earliest days in the beauty industry and through the years leading up to the success of It’s a 10, I have always maintained that my products be trusted for quality ingredients and deliver on promised benefits and results. We are known for our haircare, but we are so much more. Our goal is to help individuals discover confidence in themselves everyday.”

“Be a 10 It’s a multi functional easy to use make up line that has built in applicators so you don’t need YouTube tutorials or a million brushes to create those instant be a ten looks.”

“My mantra – to create products for women that are easy to use and address her beauty needs from head to toe.”
Be Fearless,
Be Curious,
Be Confident,
Be Beautiful,
Be You.