Skip to Main Content
  • It’s a 10 haircare website
  • Be a 10 website
  • Hair Ex10sions website

FREE U.S. SHIPPING ON ALL PURCHASES + FREE LIP GLOSS WITH EVERY ORDER!

Be a 10 Cosmetics

Skip slideshow
Be a 10 model
Free lip gloss

Claim your
Free Lip Gloss

($22 Value)

Free with any Be A 10 cosmetics purchase

Be a 10 makeup samples Shop Now

From haircare
to cosmetics.

Be A 10 is a lifestyle brand, helping women discover confidence in themselves. Head to toe.

  • Certified No Animal Testing
Learn More

Our Founder,
Carolyn Aronson

“From my earliest days in the beauty industry and through the years leading up to the success of It’s a 10, I have always maintained that my products be trusted for quality ingredients and deliver on promised benefits and results.”

Learn More
“My mantra – to create products for women that are easy to use and address her beauty needs from head to toe.”
headshot of Carolyn Aronson

Shop our collections