• It’s a 10 haircare logo knockout version

FREE LIP GLOSS WITH EVERY ORDER + FREE U.S. SHIPPING! WHILE SUPPLIES LAST

From haircare
to cosmetics.

Be A 10 is a lifestyle brand, helping women discover confidence in themselves. Head to toe.

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Our Founder,
Carolyn Aronson

“From my earliest days in the beauty industry and through the years leading up to the success of It’s a 10, I have always maintained that my products be trusted for quality ingredients and deliver on promised benefits and results.”

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“My mantra – to create products for women that are easy to use and address her beauty needs from head to toe.”